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Where does Lexus come from?

Lexus is marketed in more than 70 countries around the world and was first introduced in North America in the late 1980s. Despite its popularity, some consumers may not know Lexus’ origins or where it builds its cars, crossovers and SUVs today. SEE ALSO: Trademark Filing Could Signal Fully Electric Lexus UX300e

When did Lexus become a luxury car?

In 1989, Toyota branched out by establishing a luxury line of vehicles with the debut of the Lexus LS 400 and the ES 250. Highly acclaimed cars, plus exceptional customer service, quickly became the hallmark of Lexus. In 1991, Lexus earned the title of No. 1 luxury import in the United States, surpassing both Mercedes Benz and BMW.

Is Lexus a luxury sedan?

Lexus develops a second offering in the entry-luxury sedan category with the IS 300 sport sedan. First import luxury brand to sell 20,000+ vehicles in one month.

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